Ogilvy launches new digital offering Neo@Ogilvy – cutting-edge agency to be led by Eddy Whatt

Ogilvy and Mather today released a video announcing Neo@Ogilvy, a new digital division for the company.

Led by Eddy Whatt, the cutting-edge agency is part of a global network consisting of more than 40 offices. 

Whatt said Neo@Ogilvy would invest heavily in developing and retaining people with the digital capabilities to retain a leading edge in the market: “We also have the advantage in the New Zealand market of being able to tap into the knowledge and expertise of our colleagues around the world. Neo’s core commitment is to deliver consistently exceptional business results for our clients. This means that their digital media requirements will remain at the forefront of an ever-changing digital market and landscape,” he said.

Neo@Ogilvy is backed by a significant investment of additional staff resource and technologies. The first half of 2014 will see five new people enter through Ogilvy and Mather’s Auckland doors to work for Neo. Whatt is passionate about the results clients can expect to see. “Through our customer intent modeling and use of data, we will get closer to our clients customers than anyone else in market.”

A full suite of digital media services is offered through Neo, including display, search engine optimisation, social media and mobile.

Neo@Ogilvy is fully aligned with Ogilvy Media and also works in close collaboration with Ogilvy and Mather’s other agency services.