Sacred Hills Vineyard says 'some things should be kept sacred' in a campaign via JWT Auckland

SHV0005_Call_An_Old_Friend.jpgJWT Auckland has developed a series of thought provoking headlines to gently encourage people to put their work aside and their phones down, to focus on family, friends, fine food, conversation and drinking good wine, as part of a campaign to re-introduce the much-respected Sacred Hills Vineyard brand to the modern wine drinker.

JWT was appointed to Sacred Hill Vineyards' business late last year and tasked with refreshing the 28 year old brand.

Says Cleve Cameron, JWT Auckaland ECD: "There's a growing frustration with the high speed, always on, lives we live. We saw a great opportunity for this brand to have a point of view on these distractions. That's how we got to "Some things should be kept sacred".
SHV0005_Flight_Mode.jpgSays Simon Lendrum, JWT Auckland MD: "The wine category's saturated with lifestyle shots set in vineyards, but that doesn't reflect the reality of how most of us are drinking wine."

One thing that consumers won't be seeing in the campaign is the wine bottle itself. Just beautifully crafted brand messages set against the distinctive orange hue of Sacred Hill's iconic label.

The campaign rolls out in print titles and out of home placements as well as in Sacred Hill's newly designed website and social media activity throughout the coming months.

David Mason, Sacred Hill managing director says the winery has always been about family and friends.

Says Mason: "That hasn't changed but this SHV0005_Single_Tasking.jpgcampaign looks at what that means in today's society and how we can take a stance on the things that are really important in life."


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8 Comments

Yes but... said:

Is the wine any good?

. said:

That's why JWT is the best in the business.

James said:

nice work

Ermmm... said:

Actually, no.
Can the Ghosts of Saatchi Wellington, circa 1995 please, update their operating systems.
Nothin' new here.

@Ermm said:

great lines and the art direction is mint.

good stuff JWT.

PMo said:

Beautifully crafted ads, well done guys

Shrug said:

A pun on the product name with no appetite appeal.

Optional said:

Craft is great, sentiment is "get off my lawn"

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