Simon Veksner: Has the next step in the evolution of our industry begun?
April 7 2014, 12:13 pm | | 1 Comment
By Simon Veksner
Creative Director
DDB Sydney
The accepted wisdom is that you need to observe at least three examples of a phenomenon to start calling it a trend.
But what the hell, I’m calling it on two.
First, a quick refresher on what’s wrong with our industry:
Clients now have separate agencies for social, search, analytics, CRM, media, digital, and above-the-line creative. The Agencies are frustrated because, with only a small piece of the pie each, we’re not making enough money. And the Clients are frustrated because they’re not getting joined-up thinking. READ ON…
1 Comment
Actually, British Airways awarded their digital / content business to 7 Seconds, which was then bought-out by BBH. So, the consolidation happened agency side, not client side. Although I suspect it was a client directive.
http://www.thedrum.com/news/2014/03/18/british-airways-retains-bbh-which-forms-joint-venture-7-seconds-service-expanded