Simon Veksner: Has the next step in the evolution of our industry begun?

jeep.jpgBy Simon Veksner
Creative Director
DDB Sydney

The accepted wisdom is that you need to observe at least three examples of a phenomenon to start calling it a trend.

But what the hell, I'm calling it on two.

First, a quick refresher on what's wrong with our industry:

Clients now have separate agencies for social, search, analytics, CRM, media, digital, and above-the-line creative. The Agencies are frustrated because, with only a small piece of the pie each, we're not making enough money. And the Clients are frustrated because they're not getting joined-up thinking. READ ON...


Fact-checker said:

Actually, British Airways awarded their digital / content business to 7 Seconds, which was then bought-out by BBH. So, the consolidation happened agency side, not client side. Although I suspect it was a client directive.

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