Young Kiwi director Michael Humphrey joins 8 and directs new Mountain Dew films via Colenso

michael.jpg8 has expanded its roster of directors with the addition of young Kiwi director Michael Humphrey.

​ Combining a technical, cinematic approach with memorable performances, Humphrey is equally at home experimenting with in-camera effects and post-production as he is directing talent and telling stories.

Humphrey is currently directing a series of online films for Mountain Dew via Colenso BBDO, Auckland.

Michael Humphrey joins Josh Frizzell, Andy Morton, Brendan Williams, Lance Kelleher, Tim Gibbs, Toa Fraser and Jamie Lawrence to make 8 directors in total.

MountainDew2.jpg8 has production offices in Sydney and Auckland. After 15 years in Pyrmont, 8 Sydney recently moved to new digs in Surry Hills.

Says Katie Millington, executive producer: "It was time to change things up a bit. New blood, new address, same no dickheads policy."

8 recently took home tin at Award Award and Axis for Andy Morton's Tui Beer Plumber campaign out of Saatchi & Saatchi Auckland. The campaign took out one silver and two bronze awards at Award and two gold gongs at the CAANZ Axis awards held in Auckland in early March.
8 also won an Axis craft award for editing for Josh Frizzell's Tourism Tasmania spot.

Says Millington: "Creatives are coming to 8 with their golden ideas and that's a real gift. The key to our success is absolutely down to that critical decision by Creatives to put their ideas in our hands".

Click here to check out Humphrey's full reel.

For all production inquiries contact Katie Millington.
NZ phone number +64 27 5188 825


The (Original) Hammer said:

Dope film. Straight money.

Leave a comment


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs