CAANZ presents half day seminar with author and international marketing consultant Peter Field on Wed, June 11th, 12:30pm-1:00pm in Auckland
CAANZ has announced that Peter Field (left) – world renowned author and international marketing consultant is returning to New Zealand and will be presenting at a half day seminar on Wednesday 11th of June 2014 in Auckland.
DATE: Wednesday 11 June 2014
TIME: 8.30am to 12.30pm-1.00pm
COST: Members – $595 + GST. Non-Members – $695 + GST
VENUE: Bauer Media, Shed 12, City Works Depot, 90 Wellesley Street West, Auckland
Field spent 15 years as a strategic planner in advertising. In 1997 he left advertising to pursue a consultancy role supporting both clients and their agencies. Over the last 30 years he has worked in most categories and on over 100 brands. He was a member of the IPA’s Advertising’s Value of Advertising Committee for 5 years, set up and ran their Effectiveness Databank in its’ early years. Field has also been a judge for the prestigious IPA Effectiveness Awards. In 2013 Field was an international judge for the CAANZ New Zealand Effie Awards and was a key presenter at the Effies Effectiveness Function.
His extensive work includes: ‘Marketing in the Era of Accountability’ with Les Binet, (2007) based on a meta-analysis of almost 900 case studies in the IPA Databank. In 2008 he co-authored ‘ Brand Immortality’ with Hamish Pringle, published by Kogan Page – a practical guide to maintaining brand health across the life-stages of categories – it too draws on the findings of the Databank. In June last year, he broadened the scope of his work on creativity using the Australian Association for Data-driven Marketing & Advertising (ADMA) awards database: the report, titled ‘The link between creativity and effectiveness’.
Course overview – Maximising ROI – the long and the short of it.
The course is primarily concerned with how to increase ROI and the chances of business success – no one can entirely eliminate the risk of failure, but by observing empirical rules that drive success we can certainly reduce the risk of failure. The course provides the theory and evidence needed to build and support the case for better marketing and communications. In a world full of hype about the latest tools, this course goes back to hard evidence of what really works to enable you to avoid costly mistakes.
Field will offer a combination of content, examples of case studies, Q&A, plus interactive exercises over 4.5 hours.
Who should attend?
Senior strategic planners from creative and media agencies with at least 5 years’ experience looking to add value to client relationships and brand and marketing managers looking to improve the effectiveness and ROI of their marketing and communications.