Cirkus NZ creates a series of three animation spots for FedEx via BBDO Singapore/Hong Kong

Working with advertising teams from BBDO Singapore and Hong Kong, FedEx wanted to create a campaign that reached its medium sized business customers.

New Zealand animation house Cirkus jumped on board to produce a series of 3 stop motion miniature meets CGI character spots: ‘Growing Your Business’, ‘Peace of Mind’ and ‘Making Life Easier’.

VIEW THE ‘GROWING YOUR BUSINESS’ SPOT

VIEW THE ‘PIECE OF MIND’ SPOT

VIEW THE ‘MAKING LIFE EASIER’ SPOT

This series of viral spots depicts business owners and customers in their ‘everyday’ situations, whilst highlighting the benefits of the FedEx tools, including easy access to clearance documents, customs duty estimates and more.

Cirkus’ stop motion guru Norman Yeend created the miniature environments and collaborated closely with animation director, Christian Greet. Yeend executed stop motion camera moves and transition madness and finished up with some lovely 3D design and character animation.

This campaign features multiple characters as per below line up (left) to illustrate Fedex’s global reach.

Animation/Art Director: Juggler, Christian Greet.

Agency Producer: The Delightful, Ann May Chua.