Colenso BBDO Auckland and Saatchi & Saatchi New Zealand score big at the 2014 AMES Awards

option 1.jpgColenso BBDO has been recognised for creating great work that works after being the most awarded New Zealand agency in the Effectiveness category at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore last night. Saatchi & Saatchi NZ has also scored an impressive haul of awards in the Strategy categories.
Says Andy McLeish, Colenso's head of planning: "Its really important for us to consistently deliver great creative work that shifts the dials on our clients' businesses. And it's nice to be recognised for doing that by multiple awards juries - the Asia Pacific Effies earlier in the year, where we were the most effective agency in the region, and now the AMEs. It's also nice that all of the work we won for last night has also been creatively awarded, because getting both right is what we strive for every day."
From Colenso's five finalists in the Effectiveness category Tip Top won gold for Feel Tip Top with both Mountain Dew and Export 33 picking up bronze.
Colenso also had a good night in the Digital Strategy section with Amnesty International picking up two Golds for 'Trial by Timeline', with V's 'V Robbers' and Samsung's 'Smart Phone Line' both getting a Bronze apiece.

In Digital Strategy Saatchi & Saatchi scored a Gold, Silver and Bronze for ASB's 'Like Loan'. Through Saatchi & Saatchi's media partners in Media Strategy Like Loan also scored two Silver Awards and through SparkPHD TUI 'Beer Plumber' scored a Gold.

Indie agency Republik scored two Silver Awards for its 'Wide War One' campaign for Fuji Xerox in the Effectiveness Section; in Business Products & Services and Small Budget Marketing Campaign. No Golds were awarded in either of those categories.

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