Digital experience agency Touchcast Auckland appoints Luke Pittar in the role of design director

Digital experience agency Touchcast has hired Luke Pittar to its Auckland office in the role of design director.

Pittar’s experience over the past years has seen him interact with many major International brands, helping shape their story from both a strategic and visual direction. His recent role at Saatchi & Saatchi Design Worldwide has given him exposure to collaborating with the advertising agencies international network, from Auckland to New York, Milan and Shanghai across a range of key international clients, such as P&G, Illy Coffee, Lexus, ASB, Telecom, KPMG and Air New Zealand. Prior to Saatchi & Saatchi Design Worldwide he was studying his masters in participatory design, while tutoring at Massy University.

Says Pittar: “For brands to be relevant today, they need to create meaningful experiences that have a use. From a product or services to an app, a book, event or website, these experiences must enable their customer and communities to collaborate with, create, connect and make sense of the world around them, enabling better choices for a better life. As an agency Touchcast completely understands this, which is what makes the journey ahead pretty damn exciting.”

Says Andrew Hawley, Touchcast MD: “We’re excited to have Luke on board and look forward to his contribution to the ongoing evolution of Touchcast. He brings a great range of experience and senior leadership to the creative team under our CD, Matt Barnes.”