LIA unveils the 2014 jury presidents + members for Branded Entertainment, TV/Cinema/Online Film Production + Post-Production + Music Video

Fotor052891952.jpgLIA has added a competition for Branded Entertainment. The Branded Entertainment jury will be chaired by Jimmy Smith (left), chairman / CEO / chief creative officer, Amusement Park Entertainment. LIA has also announced Laura Gregory (right) CEO / founder, Great Guns, London as jury chair for Music Video, TV/Cinema/Online Film Production & Post-Production Jury.

Branded Entertainment will award creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.
LIA is defining Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or single) that is made with a brand's personality, positioning and marketing objectives in mind. It's primary intention is delivering an entertaining and engaging experience to consumers.

Says Smith: "I've judged tons of award shows, but this is my first time as a Jury President. The dope thing is I'm the jury president of Branded Entertainment, which is new for LIA. So, it'll be something new and something old for me. I've always found that for me... this is where the magic happens."

Other distinguished members of the Branded Entertainment Jury are:
Raphael Aflalo, CEO / Co-Founder, My Love Affair, Paris
Jesse Coulter, Co-Chief Creative Officer - Marketing, Creative Artists Agency, Los Angeles
Lizie Gower, Managing Director/Founder, Academy Films, London
Jonathan Ker, CEO / Partner, Great Guns, Los Angeles
Wil Mozell, GM of Microsoft Studios, Microsoft, Los Angeles

Says Gregory on chairing LIA 2014: "The five days I served on the LIA jury in 2013 influenced me. I was inspired by the work. Motivated by the standard and what will come in the future, as a result in challenging our industry to achieve more. But I was so refreshed by the creatives who joined us for 'Creative Conversations'. Healthy debate, strong opinions, passion and conviction from our future leaders, simply made me realize how privileged we are to work in this industry. That, incredibly talented young and dedicated people will ensure its future rests in good and provocative hands. In my role as a jury president this year I look forward to continuing this tradition of excellence."

Other distinguished members of the Music Video and TV/Cinema/Online Film Production & Post-Production Jury are:

Anna Fawcett, Executive Producer, Filmgraphics, Sydney
Stephan Fruth, Executive Producer/Owner, SOUP Filmproduktion, Berlin
Rob Galluzzo, Managing Director/Executive Producer/Founder, The Finch Company, Sydney
Andy Gulliman, Managing Director, Prodigious, London
Vic Palumbo, Partner/Director of Integrated Production, Deutsch, Los Angeles
Cecelia Salguero, Executive Producer/Managing Director, Stink, São Paulo
John Spary, Owner/Managing Director, JSA, London
Laura Thoel, Managing Director - North America, The Sweet Shop, Los Angeles
 
LIA prides itself on the fact that not only does the Jury President in each respective media evaluate all the entries in their disciplines, but that the entire jury also sees every piece of work.

The online entry system is accepting entries at www.liaentries.com.

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