Nationwide liquor retail chain The Mill appoints Y&R New Zealand as new full service agency
Y&R New Zealand has picked up another new piece of business in The Mill, a nationwide liquor retail chain.
The Mill has engaged Y&R NZ to spearhead a transformation of the business and the brand and Y&R NZ will offer full service support inclusive of media and digital duties.
Says Jeremy Livingston, CEO of The Mill Retail Holdings: “This is an exciting time for both partners in this new relationship. Together we have the opportunity to create a refreshingly different brand experience for liquor retail consumers. We are not underestimating the task ahead but the team is up for the challenge.”
Says Abbe Hale, general manager of Y&R: “We are delighted to bring The Mill on board. The team has ambitious growth plans and recognizes the power in building a great brand offering to fuel that growth. We look forward to helping them claim their place as New Zealand’s leading alcohol retail brand.”
The Mill has already begun working with Y&R NZ with a new campaign earmarked to launch in market soon.
3 Comments
Care factor. Is this really going to turn around y&r’s massive losses.
the only thing they’ve lost is dead weight.
What about the $1 mil?