Sierra Coffee appoints Republik to handle design, creative + media across its range of coffee brands

Sierra Coffee has appointed Republik to manage its design, creative and media business, across all its coffee brands.

Sierra is one of New Zealand’s pioneering coffee brands; roasting coffee for over 22 years. From humble beginnings, they roast every week day, a total of just over 1000 kg a week.

Says Pete Campbell, Sierra’s general manager: “Over the past few years we’ve enjoyed steady, sustainable growth and business isn’t slowing down. It was time for us to bring an agency partner on board, who were prepared to get stuck in, learn our business, and work with us to develop everything from packaging design, to ad creative, to media planning and management. Republik impressed us from the start, they ticked all the boxes. And we love the fact that two successful homegrown names have joined forces. There was no single incumbent; the business was being handled by a number of smaller agencies and consultants.”

Says Craig Abbott, Republik: “Sierra’s been a big part of New Zealand’s coffee culture since the early 90’s and we’re looking forward to working together, continuing to build on their success and help take them to the next level.

“We’ll be delivering a complete 360 solution to a Kiwi business already enjoying huge success. We’ve just completed our first project of a complete packaging redesign, which should be on shelves early June.”