SKY TV partners with text streaming technology Spritz - DDB NZ to share experience with Kiwis

023878c.jpgSKY Television is the first company in New Zealand to partner with text streaming technology Spritz, and is working with DDB to share the experience with Kiwis.

The mission of the Boston-based start-up is to change the way people read text on screens and says their aim is to make communication faster, easier and more effective. The founders are 'serial entrepreneurs' with extensive experience in developing and commercialising innovative technologies. Spritz's unique technology allows viewers to read text on screens one word at a time without having to move from word to word or around the page. The 'redicle', a visual frame designed for faster reading, only requires 13 characters, which is all the human eye can focus on at one time.
Spritz's fast streaming of text is easier and more comfortable for the reader, especially when reading areas become smaller, such as on mobile screens.

Says Mike Watson, SKY marketing director: "We're always looking for new and innovative ways to engage with our audience and promote SKY's incredible content offering. This partnership with Spritz will allow us to do exactly that.

"We're excited to put our heads together with DDB, explore the possibilities of Spritz, and develop unique ways to use this new technology online and in the social space."

Says Frank Waldman, CEO and co-founder of Spritz: "Since launching in Barcelona there has been huge global interest around the technology, and the teams at SKY Television and DDB have been the first to jump on the technology in New Zealand. They've got some great ideas up their sleeve and we're looking forward to seeing these come to life and have Spritz used by a growing audience around the world."

Stay tuned to see just how SKY and DDB use this technology in the coming months.

For more information about Spritz, visit: http://www.spritzinc.com/.

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