Clemenger Group launches shopper marketing offering Clemenger SHOP in New Zealand

After a full year of operation, the Clemenger Group has today announced the official launch of a shopper marketing offering in the New Zealand market, Clemenger SHOP headed by Troy Fuller, (left) general manager.

Says Jim Moser, Clemenger Group CEO: “Shopper marketing is one of the fastest growing disciplines in the retail arena today. The Clemenger Group has embraced this growth by opening a dedicated and sophisticated shopper marketing offer in Clemenger SHOP. By partnering with our existing group agencies, we can offer our clients a comprehensive solution that covers all aspects of marketing communications.”

Clemenger SHOP is based alongside Colenso BBDO, Proximity New Zealand and Porter Novelli at 100 College Hill and will draw from the group’s combined creative, planning, digital and production firepower.

Whilst Clemenger SHOP will be based at College Hill and collaborate with Clemenger Group agencies, they will also operate as a standalone team with their own clients. Today those clients include Samsung, Frucor, Sanitarium and work for Campari Australia across the Tasman.

Fuller came into the role with a wealth of experience, most recently as general manager of ApolloNation but also with other activation agencies in Auckland, Sydney and London.

Says Fuller: “I’m exceptionally excited to bring Clemenger SHOP to New Zealand. The market is light on true shopper agencies and leveraging the might of the Clemenger Group allows us to provide a unique full-service shopper marketing offer that is unmatched in New Zealand.”

Clemenger SHOP will offer shopper research & insights, shopper activation, sales promotion and retail experience competencies across a range of traditional and non-traditional media channels. You can get in contact with Clemenger SHOP by phoning Troy Fuller on 09 360 3777 or emailing troy.fuller@clemengershop.co.nz.