Insight New Zealand scores one Silver Award and one Bronze Award at the Best of Health Awards

| | No Comments

BOHGREEN.jpgNew Zealand has scored one Silver Award and one Bronze Award at the 2014 IPA Best of Health Awards, held last night (26th June 2014) at the Bloomsbury Ballroom in London. Now in its 19th year, the Awards are recognised globally as the top creative healthcare advertising awards.

Insight New Zealand has scored a Silver Award for its ‘Fish and Chips’ campaign for Diabetes New Zealand in Radio and a Bronze Award for Diabetes New Zealand’s ‘When Pies Attack’ ad in Press.

Says Dave Henderson, chairman of Judges and joint executive creative director, DLKW Lowe: “There is some great creativity in this year’s Best of Health Awards. It takes fantastic imagination to keep the creative work fresh and I hope you’ll agree with the entire judging panel that this year’s winning entries have all got that extra something that makes them not just excellent health advertising, but excellent advertising in their own right.”

 

Says Brett O’Connor, convenor of judges and creative director, VCCP Health: “We were really impressed with the quality of the winning work in this year’s Awards. The creativity and production values mean that quality ideas are increasingly supported by quality executions. A big well done to everybody involved. I’m already looking forward to next year.”

In total, four entries won Gold, 19 won Silver, 62 were awarded Bronze and Special Prizes were awarded for Rising Star and Best Use of Photography, Copywriting, Illustration, and Art Direction.

 

Langland was awarded ‘Best of Show’ for advertising to healthcare professionals for its international integrated campaign for Idis, raising awareness for the company which aims to help pharmaceutical companies connect physicians, pharmacists and patients with medicine that isn’t readily available. The campaign told real stories of how these people have been helped by Idis through emotional and educational films and powerful photography across print advertising, direct marketing and the website.

 

Unit9 was awarded ‘Best of Show’ for advertising to consumers for the ‘Life Saver’ initiative for Resuscitation Council UK. ‘Life Saver’ is a crisis simulator which can be accessed on a website or a mobile app. The simulator combines interactivity and film to teach life-saving CPR skills. Throughout the game, the user is thrown into situations where someone will die within ten minutes unless they move the device or press the key on a computer at the right speed. This allows the user to ‘learn by doing’, providing them with the knowledge to save lives in a way they are more likely to retain it.

Full details about the winners, including the creative work, can be seen at: www.ipabestofhealthawards.co.uk