Rowan Dean: Is it the idea or the execution that lies at the heart of great creative work?

Former advertising creative director and TVC director Rowan Dean has a very interesting article in today’s Australian Financial Review which compares two recent road safety spots: one for TAC via Clemenger BBDO, Melbourne, the other for NZTA via sister agency Clemenger BBDO, Wellington. The latter spot of course picked up a Gold Lion at Cannes this month. READ ON…