ANZ celebrates Lydia Ko’s latest achievements with interactive game launch via Whybins NZ
In celebration of Lydia Ko’s recent triumph at the Marathon Classic in Ohio and her world number two ranking, proud sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game developed by Whybin\TBWA New Zealand.
The ANZ Lydia Ko Golf Challenge is a combination of video content and gaming. The game element is set in a virtual recreation of the 17th hole of her hometown golf course – Pupuke Golf Club.
Players are introduced to the game with a video of Ko on the golf course where she sets up the shot and provides commentary on factors including green conditions, her club choice and wind speed. From there, players are encouraged to use the golfing champion’s tips to guess where the ball will land on the virtual green’s grid.
At the conclusion of the competition (5.00pm Monday 28th July) the person who selected the correct position on the green (or closest to) will win $2,000.
Says Nathan Cooper, Whybin\TBWA digital creative director: “ANZ wanted to celebrate their relationship with Lydia in a way that all New Zealanders could participate in. The platform is, we believe, a strong example of how content, digital and design work can come together to create a memorable user experience.”
Whybin\TBWA chief creative officer Dave King adds that this type of content is what companies are increasingly looking for to add to their communications mix.
Says King: “When you’re connecting with customers it’s all about creating content that will live on, positively, in their minds. We believe the game achieves that.”
Susan McGregor, head of sponsorship and corporate marketing at ANZ says that the company is excited to be able to provide a platform that celebrates one of New Zealand’s brightest sporting talents.
Says McGregor: “The partnership between ANZ and Lydia is about supporting New Zealanders to achieve. Lydia is already showing the world that with commitment and the right support you can achieve excellence.”
Agency: Whybin\TBWA
Todd Mcleay – CEO
Nathan Cooper – Digital Director
Tim Huse – Creative Director
Julian Andrews – Creative Director
Johannes Gertz – Digital Producer
Jake Fitter – Senior Digital Creative
Alex Waskiewicz – Digital Design Lead
Amber Zhou – Creative Strategist
Nick Bulmer – Group Account Director
Victoria Meo – Account Director
Amanda Green – Account Director
John Maloyd – Senior Digital Account Manager
Propeller Productions – Video Production
Fracture – Development Partner
TouchPoint – Platform Partner
Client: ANZ
Susan McGregor – Head of Sponsorship & Corporate Marketing
Matt Pickering – Head of Brand, Retail and Business Banking Marketing
Erin Dudding – Senior Marketing Manager
Evan Rummins – Senior Sponsorship Manager
Andrea Piggott – Marketing Manager