Forest & Bird extends ongoing campaign with new print executions via Ogilvy & Mather NZ

F&B A3 - $10 Note.jpgAfter the initial $5 makes a difference print ad Ogilvy has followed it up with  $10 makes a difference and $50 makes a big difference executions.

Says Angus Hennah, Ogilvy & Mather executive creative director: "I think the $10 version is twice as good as the previous $5 version."


F&B A3 - $50 Note.jpgAgency: Ogilvy & Mather New Zealand
Client: Forest & Bird
Client Contact: Phil Bilbrough
Executive Creative Director: Angus Hennah
Creative Director: Chris Childerhouse
Copywriter: Chris Childerhouse
Senior Art Director: Martin Hermans
Art Director: Jordan Dale
Group Account Director: Christina Mossaidis
Account Manager: Alisha Iyer & Mia Freeman
Illustrator: Stephen Fuller
Studio: Gemma Whyte
Retoucher: Jamie Wright


Yes. said:

Simple, insightful and most importantly, relevant

Shit, might even be able to finally get Ogilvy some gongs if you can explain it to foreign judges

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