Forest & Bird extends ongoing campaign with new print executions via Ogilvy & Mather NZ
July 1 2014, 11:48 am | | 1 Comment
After the initial $5 makes a difference print ad Ogilvy has followed it up with $10 makes a difference and $50 makes a big difference executions.
Says Angus Hennah, Ogilvy & Mather executive creative director: “I think the $10 version is twice as good as the previous $5 version.”
Agency: Ogilvy & Mather New Zealand
Client: Forest & Bird
Client Contact: Phil Bilbrough
Executive Creative Director: Angus Hennah
Creative Director: Chris Childerhouse
Copywriter: Chris Childerhouse
Senior Art Director: Martin Hermans
Art Director: Jordan Dale
Group Account Director: Christina Mossaidis
Account Manager: Alisha Iyer & Mia Freeman
Illustrator: Stephen Fuller
Studio: Gemma Whyte
Retoucher: Jamie Wright
1 Comment
Simple, insightful and most importantly, relevant
Shit, might even be able to finally get Ogilvy some gongs if you can explain it to foreign judges