NZ carpet maker Cavalier Bremworth proves its 100% Kiwi in a new campaign via Federation

New Zealand agency Federation has launched a new campaign for Cavalier Bremworth which positions them as the one and only NZ carpet maker that manufactures 100% in NZ with NZ materials.

Says Matt Campbell, creative director, Federation: “We needed to create a visually compelling idea that brought to life the ‘NZ quality story’ – Cav Brem’s genuine NZ manufacturing journey. The campaign needed to be instantly recognisable in print, outdoor and on TV, unique and ownable – we wanted Kiwis to see the work and think: “That’s Cav Brem.”

VIEW THE SPOT

In order to ‘own Kiwiness’ in a really charming and recognisable way, Federation created Wool-i-am, the animated sheep. The TVC follows Wool-i-am across NZ, from the farm, hitching a ride on a truck, through to the scouring, spinning, dying and tufting processes and on to quality control in the cutting room.

The spot is regional, light-hearted and for the first time, the focus is on the national journey, not just the process. The campaign, just like Cav Brem carpet, has also been made 100% in NZ, including the animation, music and visual production right down to the t-shirt manufacture, printing and diecast badge creation.

Agency: Federation

Sound Design and Music: Bigpop Studios