Pump spring water launches new on pack promotion with the All-Blacks
Pump spring water’s All Blacks on pack promotion has consumers intrigued and guessing the player combinations on pack.
Each bottle features 3 All Black players, and consumers have to guess all 3 to be in to win a Pumped-Up All Blacks fan experience. The prize includes flights to Brisbane and accommodation for two, tickets to the final Bledisloe Cup match on the 18th of October this year, and a place at the All Blacks training run.
The artfully crafted player images have added visual excitement along with the chance to win.
Says Sarah De La Mare, Pump brand manager: “Targeted at young adults, the chance of winning an All Blacks experience during the height of the rugby season has wide appeal.
“We are proud to offer a promotion and partnership with the All Blacks – a sports brand that touches the hearts and engages the interests of so many New Zealanders.”
The campaign focuses on the power of collectability and the limited edition product labels showcase All Blacks player imagery to gain buyer attention, support sales and encourage engagement through the competition entry mechanic. It is available at all Pump stockists.
The promotion will run through to mid-August and winners will be announced on Wednesday the 20th of August 2014.
2 Comments
I know it is tough doing work with the All Blacks with all the rules and stipulations the NZRFU put on the brands but my god this is so lame and redundant of an idea.
…”the artfully crafted images have added visual excitement…”