Reactive appoints Paul Pritchard to the role of managing director at Reactive New Zealand

Independent digital network, Reactive, has appointed Paul Pritchard as managing director of its New Zealand office.

Pritchard brings to Reactive over 14 years in the communications game. In his most recent role as digital business director at DDB Group, Pritchard oversaw the growth of the group’s digital offer. During his time RAPP Tribal became Campaign Asia Pacific Australia and New Zealand Digital Agency of the Year (2012), DDB picked up its first Webby award and a number of Cyber Lions, and DDB’s Shaper program was launched.

In his new role as MD at Reactive Pritchard is tasked with raising the profile of the agency, building partnerships with existing and new clients and maintaining the high standard of creative and technical work Reactive is known for globally.

Says Pritchard: “It’s the perfect time to be leading an independent digital agency in New Zealand. New Zealand businesses are evolving to meet consumers’ digital needs and Reactive’s global reputation as a strategic digital leader backed by a truly talented team of digital customer experience experts makes us a perfect partner. I’m looking forward to getting stuck in.”

Says Tim O’Neill, co-founder and managing director of Reactive: “We are thrilled to have Paul taking the helm of our New Zealand office, and also contributing to Reactive’s global offices. He is a genuinely nice guy, with a true passion for digital. He fits right in.”