Sky TV connects Kiwis with great Commonwealth athletes in a new campaign via DDB New Zealand

| | 2 Comments

SKY Time Tunnel.jpgKiwis’ competitive spirit is behind a campaign from SKY TV and DDB that celebrates the Glasgow 2014 Commonwealth Games by giving people the chance to connect with New Zealand’s great athletes.

 

The Time Tunnel allows Kiwis to race against an echelon of former Commonwealth athletes, as well as their mates, in a virtual time tunnel experience during the lead up to the Games which kick-off on six SKY Sport channels from July 24.

SKY Time Tunnel 2.jpgA bespoke converted container houses a state of the art running track and as members of the public race through the tunnel, their performance is captured using a series of motion sensors and digital cameras.

 

At the end of the race, their time is calculated over a number of running distances to give them a comparative Commonwealth Games result – and they’re instantly able to see where they would have placed at previous Games.

 

Says Mike Watson, SKY TV marketing director: “It’s fantastic to be able to give New Zealanders the opportunity to get excited about the up and coming Games and to see how they compare with our champions.”

 

Runners will be encouraged to share the images through Facebook and compare their time against Facebook friends and other runners across New Zealand. A leader board displays the fastest times of the day as well as how each city compares against the other. 

 

Cantabrians were given the opportunity to test their speed over the weekend with hundreds of competitors of all ages taking up the challenge.

 

The time tunnel experience will run from 9am – 6pm at the following locations:

·       Queens Wharf Square in Wellington from Friday 11 July – Sunday 13 July

·       Halsey Wharf in Wynyard Quarter in Auckland from Thursday 17 July – Sunday 20 July

 

The experience is part of a DDB campaign for SKY that tracks the history of New Zealand’s involvement in the Commonwealth Games and the races won and records broken over the decades. The experience has been created off the back of a TVC and outdoor campaign that has been in market since early June and will continue leading up to the opening ceremony on 24th July.

 

SKY TV is the official New Zealand broadcast rights holder and will provide extensive coverage, including six channels of action in HD/SD, as well as news and daily highlights across its digital platforms.

 

Client: SKY TV

Marketing Director:  Mike Watson

Marketing Manager:  Aaron Stone

Product Marketing Manager: Amber Cooke

 

Agency: DDB New Zealand

Executive Creative Director:  Shane Bradnick

Creative Director: Chris Schofield

Digital Creative Director: Haydn Kerr

Copy Writer: Tom Cunliff

Art Director:  Zac Lancaster

Copy Writer: Ben Pegler

Senior Account Director: James Blair

Senior Account Manager: Georgia Newton

Digital Operations Manager: Liz Knox

Art Director: Ben Barnes

Copy Writer: Matt Webster

Lead Digital Designer: Jason Vertongen

Digital Designer: Jim Pachal

 

Production Company: 
Satellite Media

Account Manager: Danica Paki

Project Manager: Rory Garden

Technical Director: Dave Cooper

Head of Activation: Merlin Mills

Software Developer: Matt Visser

 

Activation and PR: Mango Communications

Account Director – Events: Katie Charlton