Holden celebrates 60 years with new integrated campaign via Ogilvy & Mather New Zealand

| | No Comments

FJ.jpgHolden is taking a look back at some of its much loved vehicles with a nod to the future in a new TVC via Ogilvy & Mather New Zealand, as part of an integrated celebration of the brand that will roll out over the coming months.

Angus Hennah, executive creative director: “Holden has always been, and will continue to be, part of the New Zealand landscape. We wanted to use charm and warmth to evoke the viewers’ memories of Holden and the part the brand played in their lives.”

Marnie Jane Samphier, GM marketing at Holden, says the campaign has been a long time in the making.

Says Samphier: “We have such a rich history in New Zealand and everyone has a Holden story.  For us this campaign is a catalyst to reconnecting New Zealanders with the Holden brand, and reinforcing the fact that Holden is here for the long term. Over the coming few months this campaign will evolve in some really exciting ways, which will certainly get people talking.”

 

Agency: Ogilvy & Mather New Zealand

Client: Holden New Zealand

GM Marketing: Marnie Jane Samphier

Brand Communications Manager: Cherie Berryman

Executive Creative Director: Angus Hennah

Creative: Angus Hennah

Agency Producer: Amanda Kabel

Group Account Director: Sandra Daniel

Account Director: Jessica Short

Production Company: Exit Films

Director: Gaysorn Thavat

Producer: Declan Cahill

DOP: Ginny Loane

Editor: Sam Brunette

Post Production: Blockhead

Colourist: Pete Ritchie

Post Supervisor: Nigel Mortimer

Sound: Liquid Studios

Composer: Pete Van der Fluit