Keno educational video series teaches old dogs new tricks in new campaign via DDB New Zealand
After years of playing the same old card game, the dogs have placed their bets and moved on to the new, popular game of Keno. A new video series from Lotto NZ and DDB demonstrates how playing Keno is so straightforward, it’s easier than “finding a bone in a graveyard”.
The entertaining videos follow the dogs as they learn different ways to play Keno, that best suit their personalities, and show just how easy it is to play. The campaign co-incides with Keno doubling its daily draws, now offering players four chances to win every day in-store or online.
Says Kelly Millier, head of brand and communications for Lotto NZ: “Keno is a great game for those who like to have a punt and Dogs Playing Keno is a fun campaign designed to get the game on people’s radars. We reckon the Keno Dogs will appeal to the better in all of us and hopefully teach a few more humans out there new Keno tricks to try themselves.”
Says Shane Bradnick, executive creative director, DDB: “The dogs have dropped their old game in light of something modern, fast and fun. Having dogs with different personalities allows people to find their own way of playing Keno.”
DDB
Executive Creative Director: Shane Bradnick
Creative Director Digital: Haydn Kerr
Art Directors: Zac Lancaster, Adam Thompson
Copywriters: Tom Cuniliffe, Ben Pegler
Group Business Director: Nikki McKelvie
Senior Account Manager: Katya Urlwin
Account Managers: Nicholas Dellabarca, Lizi Oldham
Head of Planning: Lucinda Sherborne
Planner: David McCallen
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Print Producer: Andy Robilliard
Lotto NZ
Kelly Millier: Head of Brand and Communications
Keri Merilees: Senior Brand and Communications Manager
Production Company: Watermark Ltd
Director: Dave Way
Animators: Dave Way, Tessa Monash, Mat Brady
Artwork: Anton Petrov
Producer: Simon Shaw
Sound Design: The Coopers
Media agency: Spark PHD & PHDiq