Spark encourages kiwis to ‘Never Stop Starting’ in new brand platform via Saatchi & Saatchi NZ
Spark has today unveiled its new brand platform “Never Stop Starting”, created by
Saatchi & Saatchi New Zealand.
Following the Company’s ‘moment in time’ launch day activities on Friday, the new retail brand, built to share Spark’s point of view on the world, rolls out from today through a multi-channel campaign including social, digital, TV, outdoor, radio, press and more.
Says Corey Chalmers, creative director, Saatchi & Saatchi NZ: “Spark itself is a whole new start. Starting is the only way to do anything great, and if there’s anyone great at just starting things, it’s New Zealanders. That nature of getting on with it, with optimism and forward progress, is exactly how we approached the making of the whole campaign with Spark and our agency partners. It’s 
been an awesome experience for a proud Kiwi like myself to work on.”
Says Jason Paris, GM Spark home, mobile & business: “Becoming Spark is much more than a brand change – 
it is about recognising the fundamental changes that have taken place in our business, to better deliver for customers and New Zealand, and then taking those changes forward. Never Stop Starting is the perfect platform to express what we’re all about – it taps into an amazing truth about New Zealanders and it’s also a great reflection of who we are as a business, and how we will operate in the future.”
The launch TVC depicts an epic journey of transformation and possibility, following one central character as he morphs through different incarnations that dramatise the power of starting.
In addition, a key pillar of the new brand is to ensure it not only delivers amazing value and services, but also seeks the best new technologies and products to help keep 
New Zealanders moving forward. As such, the launch campaign will tell the story of “Never Stop Starting” alongside communications about Spark’s growing, nationwide free WiFi network; an exciting new product for the SME marketplace; and a new customer rewards program called Thanks – which is part of broader culture of appreciation and will be available to every single Spark customer, every day.
Teasers of the brand campaign have also been popping up around New Zealand over the last week through outdoor, online and on TV.
GM Home, Mobile and Business: Jason Paris
Head of Brand & Communications: Charlotte Findlay
Head of Acquisition Marketing: Kayne Munro
Communications Manager: Rebeccah Reynolds
Executive Creative Director: Antonio Navas
Creative Director – Copywriter: Corey Chalmers
Creative Director – Art Director: Guy Roberts
Creative Director – Copywriter: Slade Gill
Creative Director – Copywriter: Jordan Sky
Creative Group Head – Art Director: Brad Collett
Business Director: Ben Fielding
Senior Account Director: Brendon McLean
Account Director: Anastasia Potter
Account Manager: Melanie Cutfield
Senior Brand Strategist: Janisa Parag
Senior Producer: Claire Kelly
Producer: Joshua Forsman
Production Company: Goodoil
Director: Michael Spiccia
Executive Producer: Juliet Bishop
Producer: Ben Scandrett-Smith
Cinematographer: Jeremy Rouse
Production Designer: Guy Treadgold
Editors: Jack Hutchings and Michael Lutman @ The Butchery
VFX Supervisor: Colin Renshaw @ ALT VFX
VFX Head of Production: Kate Stenhouse
Music Composition: Elliot Wheeler @ Turning Studio
Sound Design and Mix: Shane Taipari @ Franklin Rd
Photography: Fraser Clements
Animation: Jono Hamer @ Assembly
6 Comments
It’s cool it’s a manifesto it’s a single shotter it’s a start, but is it a fresh one?
Keep Walking.
Thanks for the work…
no. seen it done lots better
Rhys Darby walks to camera delivering a manifesto. Stuff happens. Cut to logo.
A cool person walks to camera delivering a manifesto. Stuff happens. Cut to logo.
These sort of TV sermons tell us who we are and what we should do… here was a time to for * to tell us who they think they are and what they can do for us. I’d say.