The magic of New World’s Little Shop returns in new promo campaign via .99 + Colenso BBDO

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Screen Shot 2014-08-18 at 8.31.42 am.jpg.99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

NWN0870 Little Shop POS A0P 3.pdf-3.jpgThis year’s Little Shop promises to be bigger and better than before, with 50 new minis to collect, including an exciting new range of accessories. Another key difference and one of the newest additions is the creation of the New World Little Shop Facebook swap app, which will include features to help fans track and grow their collection, and provide a hub to swap different collectible items.

Says Steve Bayliss, group general manager marketing, Foodstuffs: “There is no denying it, the nation totally embraced Little Shop last year, it was a promotion that was popular with Kiwis young and old. When the promotion finished, thousands of people wanted to know when it was coming back.

“We’ve made this year’s campaign even more magical, vibrant and fun. One of our focuses for Little Shop 2014 is to show how the minis actually became mini with the introduction of the Shrinkinator, a special magical machine that turns everyday products into minis. We can’t wait to see the enthusiastic buzz of Little Shop mania once more.”

Says Ben Goodale, managing director of .99: “It’s been exciting for everyone involved to bring the Little Shop campaign back to life this year, particularly after its initial success. Anyone who fell in love with Little Shop the first time round, won’t want to miss the fantastic selection of collectibles available this year, they’re going to look great across all media platforms and in-store.”

Scott Coldham, GM at Colenso BBDO: “It’s nice to see a great promotional idea for one of our mutual clients evolve and build into a true brand tool that gets people excited about shopping at New World.”

The campaign by .99 and Colenso BBDO, with media by FCB and app development by Union Digital will feature across TV, digital, radio, press, mailers, in-store and also includes the launch of the new Facebook swap app. Little Shop collectibles will be available throughout New World stores nationwide from August 18 while stocks last.

Client –  Foodstuffs

Steve Bayliss – Group General Manager Marketing

Stephanie Pyne – National Retail Promotions Manager

Jessica Richards – Retail Marketing Project Manager

Jules Lloyd  – Group Brand Director

Creative Agency – .99

Ben Goodale – Managing Director

Craig Whitehead – Chief Creative Officer

Pippa O’Regan – Group Account Director

Jessica Rose – Senior Account Manager

Greg Wylie –  Creative

Ed Bell – Creative

Ryan Macpherson – Creative

Thom Brown – Creative

Simone Lash – Design

Luke McArthur – Digital

Rachel Haines Villalta – Digital

Creative Agency – Colenso BBDO

Steve Cochran, Executive Creative Director

Jen Storey – Producer

Katherine Sliper – Account Director

Iain MacMillan – Creative

Antony Wilson – Creative

Media Agency – FCB

Terri Collier – Media Director

Karen Tipper – Media Manager

Pauline So – Implementation Manager

Grace Macalincag – Media Planner/Buyer

Kate Grigg – Digital Director

Lucy Leckie – Senior Digital Planner/Buyer

Denise Yong – Digital Campaign Manager

 

Development of Facebook swap app – Union Digital