Barnes, Catmur & Friends wins August Ad of the Month for Boundary Road Brewery ‘Beer Census’

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Boundary Road.jpgBarnes, Catmur & Friends has won August’s Newspaper Ad of the Month with its Boundary Road Brewery ‘Beer Census‘ ad.

Judges agreed it was a “Good use of the medium with a topical link to the current political activity. They managed to turn something ‘dry’ such as a survey, into a humourous way to advertise beer”  “Good little snippets throughout the ad from the headline to the declaration.’  Judges were Brett Colliver (Colenso BBDO), and Adam Barnes (DDB).

With this month’s win, Barnes sits alongside last month’s winner DDB at the top of the table. Ad of the Month winners receive $250 and Agency League points for their agency, which are tallied on a league table to run from July 2014 – June 2015.

Recognising newspapers’ evolution to multi-media news brands, Ad of the Month and Agency League has recently expanded to now accept entry from newspaper digital ads, as well as newspaper print ads.

Along with this extension to recognise excellence in digital creative advertising, News Works is also jackpotting the monthly cash prize (of $250 cash) if no winners are selected to the following month.

News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition. Both digital and print entries vie together for the best monthly accolade, with only one individual ad to be selected top each month – although judges may give special mentions to a number of exceptional ads.

To enter digital or print ads in Ad of the Month and gain points on the Agency League table, click here.

Every monthly winner from 1 July 2013 to 30 June 2014 have automatically been entered into the $10,000 Newspaper Ad of the Year, with the winner being announced at News Works’ annual awards on 2nd October at Sir Paul Reeves Building, AUT, Auckland. To register for a free ticket at this year’s awards, go to www.newspaperawards.co.nz.

Agency Team

Executive Creative Director – Paul Catmur

Executive Creative Director – Daniel Barnes

Creative – Rob Longuet-Higgins & Rob Cook

Digital creative -Dylan Scott

Head of Account Service – Luke Farmer

Head of Digital – Greg Elisara

Studio – Alison Curtis

Senior Account Manager -Nicholas Gallagher

Media Director: Monica Wales

Media Buyer: Tara Pilisi