BNZ unveils new online engagement program 'GoodHome' via Colenso BBDO New Zealand

1.jpgBNZ has launched a new online engagement program 'GoodHome' via Colenso BBDO, with an eDM and Tumblr blog designed to inform and inspire BNZ home loan customers on everything from interior styling, to planning their next reno and how to spot the next hot suburb.

Buying a home is the biggest financial commitment most New Zealanders will make. BNZ realised that the way to help its home loan customers be good with money was to help them be good with their biggest asset: their home. Colenso BBDO wanted to find a way of turning all New Zealand home loan customers into smart homeowners.

Recognising that BNZ isn't an authority in these areas, Colenso BBDO partnered with content experts Michelle Halford of The Design Chaser, Stephen Hart of and DIY expert 'Cocksy' to deliver valuable, rich and current content, combined with financial tips and tricks to help customers pay their home loans off faster.
BNZ0738-GoodHome-eDM-insitu-v06[4]3.jpgSays Maggie Christie, director of Integration at ColensoBBDO: "The benefit of having genuinely useful and interesting content delivered through a social platform is vital. It allows customers to easily share the smart thinking and spread the brand's promise to non-bank customers."

Says David Kidd, BNZ's head of customer strategy & experience: "GoodHome is a brilliant example of customer engagement through relevant, value-add content which helps customers be good with money."

Craig Herbison - Chief Marketing Officer
Rob Cooke - Head of Marketing Communications
Justine Fairlie - Customer Growth & Retention Manager
Marcia Masters - Marketing Communications Manager
Tone Hansen - CLM Lead - Consumer

Agency: Colenso BBDO
Maggie Christie - General Manager
Wayne Pick - Creative Director
Terry Williams-Willcock - Digital Creative Director
2.jpgEmma Watson - Art Director
Eloise Jack - Copywriter
Vanessa Morris - Senior Business Director

Nathalie Morris - Managing Director
Jo Tovee - Digital Project Manager


Tumblr? said:

I would love to hear the strategic reason for using Tumblr?

Because speaking as someone who has just taken out my first home loan and bought my first house, I can assure you that I didn’t consult a Tumblr Blog at any point. But more than that, I would never have considered anything I read on a Tumblr blog as reliable information.

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