Colenso BBDO/Proximity New Zealand hires David McCallen in planning director role

Colenso and Proximity have further boosted its planning capabilities with the arrival of David McCallen who started this week as planning director (engagement).

Working across a range of clients McCallen’s appointment follows the appointment of ex Sid Lee planning director Paul O Neill in July.

McCallen is a highly integrated non-traditional planner with over 15 years of international client and agency-side experience. In the UK McCallen worked on major global brands including Unilever, American Express, Guinness, EA Games and the BBC. Locally he was part of the leadership team that helped to set up Dynamo Media & Communications for Telecom (Spark) and as well as having a broader DDB group role working on Lotto NZ.

Says Andy McLeish, head of planning: “Our business is evolving with our clients needs, and as a result we need more senior, integrated strategic thinkers, and David is just that. We’re looking forward to his expertise and intelligence benefiting all our clients across Colenso and Proximity.”