Digital agency Touchcast appoints Will Joyce in the role of general manager in Auckland office

Digital agency Touchcast has appointed Will Joyce as general manager of its Auckland office.

Says Andrew Hawley, managing director of Touchcast New Zealand: “After many months of searching, we’ve identified a fantastic internal candidate in Will Joyce, currently our head of strategy. We believe he is the best long-term culture and capability fit for Touchcast and our Auckland clients going forward, especially as we look to evolve our capability in a number of key areas.”

Before joining Touchcast as head of strategy earlier this year, Joyce held two consecutive general manager roles for accomplished independent agencies in Australia that fused experience design, technical innovation, creative, data and performance media into a single offering. These organisations were entrepreneurial in spirit often developing unique business ventures for banking, automotive and tourism related corporates.

Prior to these roles Joyce began his digital career as chief operations officer for a pioneering video and content application developer. He worked with brands such as Telstra, AFL, NRL,  Macquarie Bank, National Press Club and internationally with banking and telco firms such as DBS Bank in Hong Kong and British Telecom, as well as Yahoo in the US.

The appointment becomes effective from September 1, with Joyce and Hawley working through a transition plan to on-board and continue to bolster the insights and strategic capabilities within Touchcast. Hawley anticipates that Joyce shall be in full GM mode by the end of October 1.