Does collaboration actually just screw things up?
September 29 2014, 7:16 pm | | No Comments
By Simon Veksner
Creative Director, DDB Sydney
We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work ‘in silos’.
But hey, long-term readers will know that I get a kick out of questioning received wisdom.
So – just as a thought experiment – let’s ponder for a moment, what would our industry be like without any collaboration? READ ON…