Does collaboration actually just screw things up?

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Veksner-5.jpgBy Simon Veksner

Creative Director, DDB Sydney

We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work ‘in silos’.

But hey, long-term readers will know that I get a kick out of questioning received wisdom.

 

So – just as a thought experiment – let’s ponder for a moment, what would our industry be like without any collaboration?  READ ON…