Famous actors' casting tapes bring new light to SKY Television campaign via DDB New Zealand

Screen Shot 2014-09-05 at 9.37.30 am.jpgThe casting tapes of famous Hollywood actors have been used in an extension to SKY Television's "Come With Us" brand campaign from DDB New Zealand.
Two 45 second TVCs have been produced, one featuring Bruce Lee and the other Seth Rogen.
Each combines real footage from original casting tapes with a brief clip showing them in a key role, which went on to help cement their career.

Screen Shot 2014-09-05 at 9.37.51 am.jpgSays James Blair, senior business director, DDB NZ: "SKY invites audiences on a journey into their amazing world of content every day.  We wanted Kiwis to see how far some of the world's biggest superstars currently appearing on SKY have  come on their own journeys. 
"SKY is looking to make more of these, including perhaps a glimpse at a couple of Kiwi stars."
Says Maurine Talpin, SKY's head of brand: "We're excited to be sharing these casting tapes with Kiwis. They're a natural extension to our invitation "Come With Us". It is great to be able to show true behind the scenes content. Watching the ads you can really see the beginning of the superstardom that awaited these actors."
The Casting Tape spots are being run on Free to air television from Tuesday 2 September.
Regional Creative Director, DDB Asia Pacific: Andy Fackrell
Senior Business Director: James Blair
Head of TV Production - Judy Thompson
Editor - Mark Trethewey
Producer - Nikita Kearsley
Rights Management - Bedonna Smith / Julie Arie
SKY Television
Director of Marketing: Mike Watson
SKY's Head of Brand: Maureen Talpin

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