Multi-awarded director Joel Kefali joins Goodoil

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Lorde.jpgGoodoil has announced the signing of multi awarded director Joel Kefali.

This year, Kefali was recognised for his directorial work on Lorde’s ‘Royals’ video, which won MTV VWA Best Rock Video and International Video of the Year MMVA.

Says Sam Long, executive producer, Goodoil: “What struck me from our first meeting with Joel was the comparisons he drew between branding new artists and keeping existing superstars relevant in the fast paced music industry and the similarities this process has to branding in advertising.”

Says Kefali: “Building brands, crafting a unique and compelling way for them to communicate to the world, it doesn’t matter whether that’s working with Lorde, Katy Perry or Hewlett Packard, it’s high stakes for all of them. They’ve got something to say and my job is to help them say it in the most interesting and engaging way possible.”

Commercials for HP/Beats starring Alicia Keys, Hallensteins and AMI along with Kefali’s short film work all show a unique eye with beautiful visuals and very real performance direction.

Says Long: “Joel knows and understands popular culture and how to communicate original ideas. He’s not someone you find everyday and we’re excited to have him join Goodoil”.

Contact: sam@goodoilfilms.com / 0438 904 277 or juliet@goodoilfilms.com / 0423 041 528.