New World introduces quirky new characters in latest TV spots via Colenso BBDO New Zealand

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Screen Shot 2014-09-23 at 11.33.33 am.jpgLast year, New World introduced its Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.

 

But for the latest round of its Fresh Every Day campaign via Colenso BBDO, it has created two spots that highlight the known and not-so-known benefits of using The Daily Baker and The Fruit & Vege Pro.

Says Jules Lloyd, Foodstuffs group brand directory: “It is really exciting to be able to push the boundaries and evolve the campaign to a new level. These new, fresh stories and characters have allowed us to introduce even more comedy and fun into our series of ads. Our people are core to New World’s success and once again, real staff, are central to these ads, showing their expertise and desire to deliver the best for our customers.”

 

Says Steve Cochran, executive creative director at Colenso: “I get asked how we get work like this through for a supermarket? The answer isn’t simply by having a client that buys it. It’s by having a client who demands and encourages it. That means we’re always looking forward to the next brief… and that’s a great space to be in.”

          

Directed by Nick Ball and produced by Finch the spots tell two stories about two very different customers. There’s Lance and Natasha, who after months of flirting at work have finally set a date for dinner. Only Natasha makes an unexpected announcement that sends Lance in to a panic. And there’s Jacqui Jones, a real estate agent who’ll use any trick in the book to sell a house.

 

Says Ball: “Rad client, ripper agency, proper good creatives and a song from Wayne’s World. It kinda doesn’t get better than that.”

 

The ads will play on TV, online and in cinemas.

Agency: Colenso BBDO

ECD: Steve Cochran

Creative: Beth O’Brien

Creative: Oriel Davis-Lyons

General Manager/Business Lead: Scott Coldham

Account Director: Katherine Sliper

Head of Broadcast: Jen Storey

Client: Foodstuffs NZ (New World)

Group General Manager Marketing: Steve Bayliss

Group Brand Director: Jules Lloyd

Senior Brand Manager: Denise Goodwin

Brand and Sponsorship Manager: Melissa Myocevich

Production Company: FINCH

Director: Nick Ball

Producer: Andy Mauger

Executive Producer: Karen Bryson

Sound Design: Shane Taipari – Franklin Rd

Music Licensing: Jonathan Hughes – Franklin Rd

DOP: Crighton Bone

Production Designer: Neville Stevenson

Editor: Tim Mauger

Post Production (VFX Co.): Blockhead

Colourist: Pete Ritchie

Casting: Catch – Joe Fisher