Spikes Asia: NZ agencies score metal in Radio, Branded Content, Creative Effectiveness, Promo, Direct, Media, Mobile, PR, Print, Film, Film Craft
New Zealand agencies scored metal in various categories as the Spikes Asia Festival of Creativity in Singapore concluded tonight with the glittering Spikes Asia awards presentation.
Radio: Colenso BBDO Auckland won the Grand Prix for Pedigree K9FM and a Gold Spike for Pedigree ‘Talkies’.
Branded Content & Entertainment: Saatchi & Saatchi Auckland with Apollonation Auckland scored one of only three Gold Spikes awarded, won for Tui ‘Catch a million’. DDB Group New Zealand won Silver for Sky TV ‘Bring down the king’, one of only five Silve Spikes awarded.
Creative Effectiveness: Colenso BBDO New Zealand won three of the four Creative Effectiveness Spikes awarded on the night: for Amnesty International ‘Trial by Timeline’, Mountain Dew ‘Beyond the wall’ and V Energy ‘V Motion Project’.
Promo & Activation: New Zealand agencies snared three of the four Gold Spikes awarded on the night. DDB Group New Zealand won for Sky TV ‘Bring down the king’, Saatchi & Saatchi Auckland with Apollonation Auckland won for Tui ‘Catch a million’ and DDB Group New Zealand won Gold for Paw Justice ‘Animal Strike’. FCB New Zealand won Silver for Sony ‘The Bottled Walkman’, Saatchi & Saatchi Auckland with Apollonation Auckland won Silver for Tui ‘Catch a million’ and DDB Group New Zealand won Silver for Sky TV ‘Bring down the king’.
Direct: New Zealand won two of the five Gold Spikes awarded. One going to DDB Group New Zealand Sky TV ‘Bring down the king’, the other to DDB Group New Zealand for Paw Justice ‘Animal Strike’. NZ shops scored four Silver Spikes: DDB Group New Zealand for Paw Justice ‘Animal Strike’, Saatchi & Saatchi Auckland won for Tui ‘Catch a million’, and two for Sky TV ‘Bring down the king’.
Film: Clemenger BBDO Wellington won two of the five Gold Spikes awarded, one for NZTA ‘Mistakes’, the other for NZTA ‘Blazed’. DDB Group New Zealand won Silver for Lion ‘Born to defy’ and Clemenger BBDO Wellington won Silver for NZTA ‘Mistakes Internet Film’.
Film Craft: Curious Films and Clemenger BBDO Wellington won two of the five Gold Spikes awarded, both for NZTA ‘Blazed’, which also won two Silver Spikes. Finch won Silver for NZTA ‘Mistakes’ and Robber’s Dog won Silver for Lion ‘Born to defy’.
Media: Spark PHD and Saatchi & Saatchi Auckland won Gold for Tui ‘Catch a million’, one of only three awarded. NZ shops won four Silver Spikes: DDB Group New Zealand for Sky TV ‘Bring down the king’, Colenso BBDO for Burger King ‘Anti pre-roll’, and DDB Group New Zealand won two for Paw Justice ‘Animal Justice’.
Mobile: FCB New Zealand scored a Silver Spike for UNICEF ‘Food photos save lives’.
PR: Saatchi & Saatchi Auckland won Gold for Tui ‘Catch a million’ and DDB Group New Zealand won Gold for Paw Justice ‘Animal Strike’ of only five Golds awarded in the category. Colenso BBDO Auckland won Silver for Samsung ‘Don’t let go’ and DDB Group New Zealand won Silver for Paw Justice ‘Animal Strike’.
Print: Y&R New Zealand scored a Silver Spike for the Blunt Umbrellas campaign.
7 Comments
So according to this, Colenso had 3 of the 4 most effective campaigns of the last year in all of Asia Pacific. And one was a facebook app for Amnesty.
they’re all great creative campaigns, fair play. But effective? Really? Does anyone on earth believe that?
I know twisting a fellow juror’s arm here and there is part of the game but this is taking the piss.
That is some amazing jury whispering Mr. Garrett.
On a more celebratory note, nice work DDB, runner up agency of the year.!
Colenso is effective at hiring trainwrecks.
The amazing team responsible for Tui Catch a Million has done it again! ApolloNation Auckland, I am so so proud of you!
More to the point, why are we still talking about V Motion Project 2.5 years after it happened? It was a one-off stunt that happened in June 2012.
To put that into perspective, Driving Dogs happened in Nov-Dec 2012.
So V Motion Project happened BEFORE Driving Dogs, but somehow won at Spikes the year AFTER Driving Dogs?
Someone call Nicky Hager.
So apparently you have no idea how the creative effectiveness spikes even work? You have to have won metal the previous year to be eligible to then enter the following year. So projects that are entered into creative effectiveness awards – both at spikes and the lions – will be between 2-3 years old.
But, you know, feel free to just talk rubbish without any idea how award shows work.
I think Jerry Seinfeld summed up how award shows work pretty well.
https://www.youtube.com/watch?v=uHWX4pG0FNY
Let it go people.