The Marketing Association calls on modern pioneers to enter the 2014 NZDM Awards

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NZDM-Awards-2014.jpgThe 2014 NZ Direct Marketing Awards are now open and the Marketing Association is on the quest to find and celebrate our modern pioneers – the next generation of visionaries who are embracing big data and new media, and discovering new ways of delivering personal, relevant and timely messages to their ‘audience of one’.

The deadline for entries is 5pm, 24 October 2014.  An extended ‘late entries’ deadline of 5pm on Friday 31 October is available (at a nominal fee).

Entry forms can be downloaded at nzdmawards.co.nz/enter and category descriptions and useful guidelines on what the judges expect to see in a well-crafted entry are available on nzdmawards.co.nz.

The NZ Direct Marketing Awards, which encompass both the RSVP and Nexus categories, have recognised clients, agencies, consultancies and suppliers who have contributed to solid, measurable business returns through excellence in response driven marketing since 1986.

Says Michael Pryor, MA chief executive: “The unashamed focus of the DM Awards is on measurable results. Whatever the channel or combination of channels, if you can prove that your campaign directly drove results, you will do well.”

Entries are accepted in a variety of categories – Industry sector and Channel categories, as well as Craft categories that celebrate the ‘art’ of the individual elements that contribute to the overall cohesiveness of a campaign. Entrants can also enter categories recognising the vital elements – strategic thinking, innovation, marketing tools and products or services as well as the two special individual awards: Direct Marketer of the Year and the Keith Norris Award for the Direct Marketing Organisation of the Year.

This year will see the introduction of a new category into the Industry sector – Healthcare, but the biggest change is in the Craft section, with the digital categories now merged with all mediums and the decision to honour the Craft category winners, on merit, with Gold, Silver and Bronze awards; having previously only been awarding a best-of.

Judging will take place throughout November and December with finalists being announced before the end of November. The NZ Direct Marketing Awards Night celebration will take place on Thursday 26 February 2015 at The Langham, Auckland.