The Spikes Asia Festival of Creativity concludes with awards presentation – Four Grand Prix to Dentsu Tokyo for Honda; Colenso BBDO takes out Radio Grand Prix for Pedigree K9FM
The Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year’s winners were honoured onstage at the Grand Theatre, Marina Bay Sands.
From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades.
Commenting on the work, jury president Ted Royer said: “There was some really great work this year. Work that will inspire for years to come. It’s great to see Asian creativity thriving.”
Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda ‘Sound of Honda / Ayrton Senna 1989’.
Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria ‘Melbourne Remote Control Tourist’ campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile ‘Fair Go Bro’.
Ogilvy & Mather Singapore won the Film Craft Grand Prix for Comfort ‘The day I visited my son’; Grey Group Singapore won the Healthcare Grand Prix for Eye Mo ‘Water Eye Performance’; OgilvyOne Beijing won the Media Grand Prix for Volkswagen ‘Eyes on the road’; Y&R Singpaore / UDKU Sydney won the Mobile Grand Prix for Guide Dogs Association of the Blind ‘Guide Dots’; Dentsu Y&R Tokyo won the PR Grand Prix for Dole Banana ‘Banana Trophy’; Y&R Beijing took out the Print Grand Prix for Penguin China Audiobooks; and Colenso BBDO, Auckland won the Radio Grand Prix for Pedigree K9FM.
This year’s awards have been given as follows:
Branded Content & Entertainment (sponsored by evidently) – 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria
Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: Havas Media Sydney / One Green Bean Sydney, Australia, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia
Design – 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze
Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation
Digital – 29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
Direct – 43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria
Film (sponsored by Revolver Will O’Rourke) – 30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company
Film Craft (sponsored by sixtoes.tv) – 42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze
Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever
Integrated – 6 winners: 1 Gold, 1 Silver, 4 Bronze
No Grand Prix Awarded
Media – 30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze
Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen
Mobile (sponsored by Vizeum) – 21 winners: 4 Gold, 7 Silver, 10 Bronze
No Grand Prix awarded
Outdoor – 47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
PR – 28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze
Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan
Print – 20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze
Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China
Print & Poster Craft – 35 winners: 1 Gold, 13 Silver, 21 Bronze
No Grand Prix awarded
Promo & Activation – 48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
Radio – 10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze
Grand Prix: Colenso BBDO Auckland, Australia, ‘K9FM’,
2014 also saw the introduction of two new categories;
Healthcare – 22 winners: 4 Gold, 5 Silver, 13 Bronze
No Grand Prix awarded
Innovation (sponsored by Mindshare) – 2 winners: 2 Innovation Spikes
No Grand Prix awarded
The Network of the Year trophy, sponsored by Airbag Productions, was presented to BBDO, with DDB coming second followed by Dentsu in third.
Dentsu Tokyo were honoured with the Agency of the Year, sponsored by Airbag Productions. Runners up were DDB Group New Zealand, Auckland, coming in second place and Y&R Beijing in third.
The Independent Agency of the Year was taken by Fred & Farid, Shanghai with Lens Associates, Nagoya in second and The Monkeys, Sydney in third.
The Spikes Palm award, sponsored by Method Studios and given to the best Production Company, was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, third.
The Media Network of the Year trophy was given to PHD with OMD taking second place and in third, Starcom MediaVest Group.
During the awards, this year’s Advertiser of the Year Award, sponsored by Airbag Productions, was presented to The Coca-Cola Company – Asia Pacific. Peter Schelstraete, Group Marketing Director, Asia Pacific Group, was present to accept the trophy on behalf of the company.
Winners of the Young Spikes and student competitions were also announced at the awards. In the Young Spikes Integrated competition (sponsored by JWT), The Philippines took the gold medal and Indonesia won the Young Spikes Media competition, whilst South Korea took gold in the first Young Spikes Digital competition (sponsored by Innocean Worldwide). The winner in the Student Creative Award for Print (sponsored by Y&R) was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.
Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at The Clifford Pier, Singapore.