New Zealand Direct Marketing Awards announces judges; entry deadline 5pm, Friday, October 24
An elite team of over 100 of New Zealand’s most experienced direct marketers have been secured to decide who our modern pioneers of direct marketing will be. They’ll be searching out the next generation of visionaries who are embracing big data and new media, and discovering new ways of delivering personal, relevant and timely messages to their ‘audience of one’.
The NZDM Awards comprise the RSVP Industry, Channel and Craft Categories and the Nexus Awards. The latter recognise excellence in creating the foundations on which measurable campaigns are based. In addition, there are two special awards – the Direct Marketer of the Year, and The Keith Norris Direct Marketing Organisation of the Year, recognising individuals and organisations who are doing amazing things in the direct marketing space. The winners of New Zealand Post’s Student Marketer of the Year Award will also be acknowledged on Awards night.
RSVP chief judge Trevor Moodie – director, The Department of Marketing – says the judges will focus on how well entrants have articulated the success of their campaigns.
Says Moodie: “With an unashamed focus on measurable results, it’s important to let the numbers speak – it’s simply not good enough to claim a paradigm shift. Avoid industry jargon and ‘fluff’, pay attention to what’s been asked for in each section of the entry form, and explain how the campaign or activity will build, deliver or influence strategy and you’ll impress the judges,” is his advice. There are some useful tips on crafting a good entry on the MA’s blog – these can be found by clicking the link or entering ‘7 hot tips’ in the search box on the blog.
For the first time this year judges will be able to award Gold, Silver and Bronze awards in the Craft categories. Previously only the winner and runner-up were acknowledged in each of these categories. Additionally, the categories in this section have been streamlined to reflect the skill required to deliver on-brand, relevant messaging across multiple channels.
The Nexus Awards’ new chief judge, Martin Bremner, chief executive officer of Super Liquor, is expecting his team of judges to have an exciting challenge on their hands determining who the winners will be.
Says Bremner: “Today’s customers can interact and converse seamlessly with brands and audiences. The joy of judging the Nexus Awards is the opportunity to see how the best marketers lend strategy, technology, insight and creativity to deliver outstanding experiences to their customers, and success to their organisations.”
The deadline is this Friday at 5pm (24 October) and the extended deadline (on application via Marilena@marketing.org.nz) is 5pm on 31 October 2014.
Entry forms can be downloaded from www.nzdmawards.co.nz.