Simon Veksner: The trick that guarantees you will get your ad bought

| | No Comments

Screen Shot 2014-10-07 at 8.42.16 am.jpgBy Simon Veksner

Creative Partner, DDB Sydney

Simply mention the product name repeatedly, throughout the ad.

The good news is that the Client will probably really like it.

And it will sail through research.

The bad news is that it will almost certainly be a terrible ad. READ ON…