STIHL Shop encourages Kiwis to take pride in their land in new spot via DDB New Zealand
DDB has created a new brand campaign for STIHL Shop which puts the focus on its customers, those people who take pride in their piece of New Zealand.
The 45″ TVC follows a typical DIY Kiwi as he uses his STIHL Shop tools in his backyard, his own ‘land of opportunity’.
Says Scott Wallace, group business director, DDB: “‘Love your Land’ is the new theme for STIHL Shop and will be the marketing platform for the next two years. This spot is designed to launch the new brand line and channels the STIHL Shop customer, who isn’t just a handyman, but a landscaper, a designer, a builder, a creator. They are the Lion King of their backyard – their Prideland.”
Says Lorrigan, DDB creative director, who got his own hands dirty during production: “We shot a man in the forest, and everyone is happy. Usually you go to jail for that”.
Client: STIHL Shop
Managing Director: Jim Bibby
Sales and Marketing manager: Jochen Speer
Marketing Manager: Stace Hall
Marketing Co-ordinator: Sarah Gujer
Agency: DDB Group New Zealand
Executive Creative Director: Shane Bradnick
Creative Director: Mark Lorrigan
Head of TV Production: Judy Thompson
TV Producer: Celia Rowe
Strategic Planner: Rupert Price
Group Business Director: Scott Wallace
Production Company: Goodoil
Director: Rhett Wade- Ferrell
Executive Producer: Sam Long
DOP: Andrew Stroud
Editor: Rhett Wade Ferrell and Steve Gulik
Online: Crayon
Music Composition: Liquid Studio’s, Peter Van de Fluit
Audio Engineer: Craig Matuschka
7 Comments
Nice
It’s OK.
Oh that Lorrigan, will he ever curb his wild ways?
Boring
I’m putting your rent up.
barely made sense. missed opportunity. weak.
You didn’t credit… actually no.