West Liquor appoints indie agency Republik

The Trusts operated West Liquor has appointed Freemans Bay Indie, Republik to manage its media and creative account, effective immediately.

Says Angela Butler, West Liquor’s marketing manager: “We invited four agencies to present creative concepts for a brand campaign, and throughout that process Republik impressed. They produced some outstanding conceptual work that really challenged our thinking, and won them the business. We really enjoyed the engagement and we’re excited to be working with them as our official agency of record.”

There are 23 The Trusts operated retail liquor outlets throughout West Auckland, stocking a large range of beer, wine, spirits and RTDs. They also have a good selection of craft beer on tap available at some of their busier stores.

Says Paul McNamara, Republik director: “This is another exciting appointment for us, and continues the positive momentum we’ve been enjoying for some time now. Angela and the team at West Liquor are great to work with, and we’re looking forward to producing some great work. As a Trust operated business, all profits from West Liquor go back into the West Auckland community. For Republik that’s a great retail model, and a message worth promoting.

The account will be managed by Republik’s senior account manager, Emma Munro.