New Zealand director Taika Waititi shoots three new spots for Nimble via McCann Melbourne

Curious Film director Taika Waititi has launched three new spots for Nimble ahead of the launch of its new mobile app.

The online short term lender, which already provides more than 70% of its loans via mobile, is introducing the Nimble Bunny across TV, radio, outdoor and online.

VIEW THE GAS SPOT

VIEW THE KIDS PARTY SPOT

VIEW THE SELFIE SPOT

The ads bring the Nimble Bunny logo to life as a loveable, reliable yet socially unaware character who shows up when you most need it, but least expect it. Launched this week, the first in the series of three features an awkward shower scene, a boy band tribute and even some doves.

Nimble, which is disrupting the lending industry by making borrowing as simple as a few taps on a device, once again showcases its quirky brand in the campaign, setting itself apart from the big banks and every other lender. Leveraging its technology platform, Nimble has created a reputation for its responsible lending and consumer-friendly practices.

Says Stirling Howland, brand strategist, Nimble: “We have a very clear vision for the Nimble brand and place huge importance on collaborating with the best creative talent we can find. On the back of an incredibly successful 12 months with our last campaign, getting the creative and strategic collaboration right again was crucial. We’re stoked with the result and excited about rolling out the campaign in the coming weeks and months.”

Says David Ponce de Leon, creative director, McCann Melbourne: “‘Nimble It and Move On’ is an exciting new direction for the brand. It’s both a call to action and a solution. We believe it’s going to help position Nimble as a simple, fast, and stress-free way to borrow money that will resonate with consumers.”

Client: Nimble

Soundtrack Production: Steve Williams/Flagstaff Studios