Something a little magical is happening at New World this Christmas in a new campaign via .99

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Screen Shot 2014-11-17 at 11.50.12 am.jpgSpecialist retail advertising agency .99 and New World have recruited a rather familiar looking chap to be the hero of their new retail campaign.

The campaign focuses around Noel, a mature white-haired gentleman who’s been brought in to help out during the busy festive season.

Say Ben Goodale, Managing Director, .99: “It’s fun to be able to get playful with one of the great Christmas icons – and build a compelling retail advertising campaign for this critical period around Noel and the team at New World.”

Says Steve Bayliss, general manager marketing, Foodstuffs: “Christmas is a massive time for our owner/operators and ensuring our retail messaging really stands out is crucial to sales success; we challenged .99 to approach Christmas in a new way and the result is a cracker.”

The series of ads cut neatly into product and price ads, as well as short standalone stories and more will roll out over the coming weeks.

Says Craig Whitehead, chief creative officer, .99: “We had a great team on this project. Steve, Jules and Steph really challenged us to create something uniquely New World, uniquely Christmas but completely non-cliché.

“And working with the guys from Finch was a real treat too – the performances that (Saint) Nick Ball was able to get from the real New World staff members at 4a.m in the morning are nothing short of brilliant.

“It’s all translated through into a distinctive campaign which we believe will get the cash registers jingling for New World this Christmas.”

Noel was unavailable for comment.

Foodstuffs

Steve Bayliss – Group General Manager Marketing

Jules Lloyd – Group Brand Director

Steph Pyne – National Retail Marketing Manager – New World

 

.99

Craig Whitehead – ECD

Ed Bell – Snr Copy Writer

Greg Wylie  – Snr Art Director

Simon Wharton – Copywriter

Simone Lash – Design

Pippa O’Regan – Group Account Director

Allie Buczkowski  – Account Manager

Rebecca Richardson – Producer

Lauren Watling – Producer

 

Finch

Nick Ball – Director

Andy Mauger – Producer

 

Post Production

Blockhead

.99 Motion Graphics