FCB NZ senior writer Peter Vegas launches new book about advertising titled ‘The Jesus Onion’
FCB New Zealand senior writer Peter Vegas has released a book about advertising and the story of how an advertising agency created Christianity nearly 2000 years ago.
The book, The Jesus Onion, is available on Kindle and as a Christmas gift is free until the end of the week.
Blurb: When the interoffice memos from a 2000-year-old advertising agency were found in a Cat Herders shed near the Dead Sea in the 80’s, experts assumed they would gain valuable insights into the day-to-day, cut and thrust of the ancient ad industry. But the documents held much more. Page by page the story behind the story of the creation of one of the greatest brands of all time was uncovered. Dive into the pages of The Jesus Onion and step back 2000 years, into the office of Stigma & Associates. Meet the egos, the rabbits, the donkey wrestlers and the hummus behind the creation of Christianity.