Federation encourages Kiwis to ‘Live a little’ in new campaign for the Farmers Finance Card

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Screen Shot 2014-12-09 at 6.50.21 am.jpgFederation has created the ‘Live a Little’ campaign to enliven the Farmers Finance Card away from the humdrum towards a more appealing proposition for everyday Kiwis to use and enjoy.

Building on the tried and true DM approach Federation stepped up the online engagement with a couple of cheeky online shorts plus the chance to win a convertible Fiat 500c.

Screen Shot 2014-12-09 at 6.51.49 am.jpgFederation also decided to bust out of a typically DM-heavy campaign focus and increase engagement with some online-led work, educating people that the Farmers Finance Card can be used not only at Farmers, but also at over ten thousand retailers nationwide.

 

In one shoot, Federation created the two mini movies that made up the ‘Live a Little’ campaign. Each spot follows real New Zealanders purchasing a combination of everyday items on their Farmers Finance Card.

 

The movies are being used as pre-rolls and are also hosted at livealittle.co.nz with the aim of encouraging ordinary shoppers to pop their Farmers Finance Card into their wallet and get out there for a chance to win the Fiat during the Christmas rush.

Client: FPF, Farmers Finance Card

Marketing Team: Stuart Cameron, Hugh Robinson, Rachelle Crowe, Theola Blaauw, Matthew Lee

Account Team: Callum Hayes, Liz Adams

Creative Director: Matt Campbell

Writers: Danny Brown

Art Director: Duncan Wilson

Production Company: Bella Creative

Producer: Leela Menon

Director: Joe Hitchcock

VFX: BERYL

Grade: Dave Gibson, Toybox

Music and SFX: Glen Cleaver, Big Pop Studios