Federation encourages Kiwis to ‘Live a little’ in new campaign for the Farmers Finance Card
Federation has created the ‘Live a Little’ campaign to enliven the Farmers Finance Card away from the humdrum towards a more appealing proposition for everyday Kiwis to use and enjoy.
Building on the tried and true DM approach Federation stepped up the online engagement with a couple of cheeky online shorts plus the chance to win a convertible Fiat 500c.
Federation also decided to bust out of a typically DM-heavy campaign focus and increase engagement with some online-led work, educating people that the Farmers Finance Card can be used not only at Farmers, but also at over ten thousand retailers nationwide.
In one shoot, Federation created the two mini movies that made up the ‘Live a Little’ campaign. Each spot follows real New Zealanders purchasing a combination of everyday items on their Farmers Finance Card.
The movies are being used as pre-rolls and are also hosted at livealittle.co.nz with the aim of encouraging ordinary shoppers to pop their Farmers Finance Card into their wallet and get out there for a chance to win the Fiat during the Christmas rush.
Client: FPF, Farmers Finance Card
Marketing Team: Stuart Cameron, Hugh Robinson, Rachelle Crowe, Theola Blaauw, Matthew Lee
Account Team: Callum Hayes, Liz Adams
Creative Director: Matt Campbell
Writers: Danny Brown
Art Director: Duncan Wilson
Production Company: Bella Creative
Producer: Leela Menon
Director: Joe Hitchcock
VFX: BERYL
Grade: Dave Gibson, Toybox
Music and SFX: Glen Cleaver, Big Pop Studios
2 Comments
Do Farmers know that the french song in the second ad is about smoking?
You mean to say it mentions smoking – mostly talks about not wanting to work that day. And yes we all knew that.