Heyday extends digital partnership with Z Energy

Heyday has been reappointed as Z Energy’s digital agency after a six way pitch.

The win confirms Z’s commitment to digital as a key part of its future business, and is an endorsement of an incredibly strong working relationship with Heyday.

“We’re delighted to have Heyday back on board as Z’s digital agency.” said Jane Anthony, head of marketing at Z Energy.  “We have big plans in this space across the business, so we ran a comprehensive process to select a partner – the breadth of Heyday’s capability and their vision for digital at Z really shone through.”

Says Luke Pierson, principal at Heyday: “We love Z – the people and the brand. We’ve got a great history together, but for both of us it’s the future that matters. We’re proud to continue our relationship – and we’re excited to have the opportunity to help realise Z’s digital future.”

Heyday has been Z’s digital agency since the launch of the brand in 2011. Since then, Z and Heyday have worked together on an unusually broad range of digital projects.  The relationship has evolved to meet the needs of an increasingly digital-savvy business – including a post-IPO investor centre, digital annual report, various digital campaign executions including the wildly successful Token Hunt game, and digital content such as Z’s ‘commentator’ video series. Additionally, Heyday is helping Z develop better B2B digital properties, providing product strategy, research, design and the ‘deep tech’ delivery of a new digital product set for launch in 2015.