New Zealand rural insurer Farmers Mutual Group appoints bcg2 to handle creative contract

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FMG_Logo_For_Documents.jpgbcg2 has been awarded the creative contract for New Zealand’s leading rural insurer, FMG (Farmers Mutual Group).

FMG’s head of marketing, communications & digital, Glenn Croasdale was impressed with bcg2’s strategic insights during the pitch process.

Says Croasdale: “They demonstrated a strong understanding of where we’re looking to take the brand and showcased some exciting creative work. We immediately felt a strong chemistry with bcg2 and felt they were best placed to help us take the FMG brand to the next level.

“Saatchi & Saatchi has done a very good job for us over the last four years and have set a high bar by delivering effective work for FMG. We thank them for their role in the success of our brand to date.”

FMG is New Zealand’s leading rural insurer offering an advice-led approach to insurance for farmers and growers throughout the country. Founded in 1905, FMG was started by farmers for farmers and remains 100% Kiwi owned.

Says James Blackwood, CEO & ECD of bcg2: “We’re really proud to be working on such an iconic New Zealand brand. As a mutual, FMG are all about doing the right thing for the rural sector. There’s a depth of integrity and a connection to heartland New Zealand that is a dream partnership for us.

“I also congratulate FMG on the way they ran the pitch process. It was industry best practice and respected the commitment that goes into a pitch of this magnitude. The process demonstrated how the fairness that FMG are renowned for as rural advisors and insurers is part of everything they do.”

As a direct result of this win bcg2 is expanding its Wellington offering with the immediate hire of Helen Fitzsimons, previously business director at Colenso BBDO and Wieden+Kennedy London.

Says Michael Jarvis, managing director bcg2: “We see FMG as a great fit with our growing portfolio of rural sector clients. Winning FMG caps off a massive year for the group which has grown at a significant rate in 2014.”