CAANZ and AUT University launches Strategic Planning Lab 2015 with industry professionals
CAANZ, in conjunction with AUT University and leading industry experts will demystify the word “strategy” at the Strategic Planning Lab 2015, held Wednesday April 29 (Day 1), Wedensday June 10 (Day 2) and Wednesday July 29 (Day 3).
Members: $1200 + GST per person
Non-member: $1800 + GST per person
RSVP to sasha@caanz.co.nz.
Bookings open now
20 places are available
Agencies/clients will be invoiced by CAANZ under normal terms of trade
Learnings include:
– Latest evidence-based understanding of brain processing
-Introduction to behavioural economics
– Understanding of how brands really achieve growth
– Best practice insight development
– Writing strong briefs and briefing well
– Integrating briefs with channel thinking
– Getting the best from your relationship with creative teams
– How to make the case for effectiveness
The course includes presentations, discussions, interactive exercises and mentoring.
Who should attend?
– Account managers to account directors
– Junior to mid level planners
– Media planners
– Marketing professionals, mid-level communications managers, marketing managers
Members: $1200 + GST per person
Non-member: $1800 + GST per person
RSVP to sasha@caanz.co.nz.
Bookings open now
20 places are available
Agencies/clients will be invoiced by CAANZ under normal terms of trade