New Zealand ranked #14 in The Directory Big Won Rankings 2014; Colenso BBDO #13 agency

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Thumbnail image for Screen shot 2012-06-21 at 3.35.34 AM.jpgThe Directory Big Won Rankings 2014 have just been released which reveal that New Zealand is ranked #14 most creative country in the world.

Colenso BBDO, Auckland is ranked equal #13 agency in the world while Nick Worthington (pictured) is ranked #7 chief creative officer.

In the Top Agencies for Direct chart Colenso BBDO Auckland is ranked #5.

The rankings are compiled from the awards results of international, regional and local advertising awards shows.

Dentsu Tokyo had 37 separate pieces of work awarded. ‘Sound of Senna’ for Honda is the No.1 ranking piece of creative work in the world with 291 points from 49 separate awards including 8 Grands Prix and 12 Golds. 

As well as being the No.1 agency in the world for creativity across all media, Dentsu Tokyo was also the No.1 agency in the world for Digital and the No.1 agency in the world for Design.

Adam&eveDDB London won a similar number of awards, 49, for Harvey Nichols ‘I’m Sorry I Spent It On Myself’.

Memac Ogilvy Dubai had the most number of awards for a single piece of work with 51 for ‘The Autocomplete Truth’ for UN Women.

BBDO New York had the most number of awards for the most number of clients – 39 completely different creative treatments for 19 different clients across the widest spread of categories including TV, Print, Outdoor, Media, Promo & Activation, Direct, Social, Mobile and Integrated media.

Sixty-two BBDO agencies contributed to the network’s performance, which beat its nearest competitor by more than 500 points. Seven were ranked #1 in their respective countries.  Almap BBDO in Brazil was the world’s most awarded agency in Press and BBDO New York the most awarded agency in the world in Direct Marketing.

Says Patrick Collister, the author of the Directory Big Won: “The Directory Big Won is a way for agencies to benchmark their performance against their competitors. To top the report demands that an agency deliver excellence across more than just one campaign and more than just one medium.  Today’s consumer interacts with media via multiple platforms. Clearly, BBDO is delivering the best work for its clients above the line, below the line, offline and online.”

In the Top Ten most awarded Chief Creative Officers in the world , David Lubars, BBDO’s Worldwide Chief Creative Officer, was joint #1 – the third time that he has been ranked #1.  Marcello Serpa of Almap BBDO was ranked #3, Ronald Ng of BBDO Singapore #6, Nick Worthington of Colenso BBDO #7, and Greg Hahn of BBDO New York #8.

“The best work works best for our clients,” said Andrew Robertson, President and CEO, BBDO Worldwide, noting that there is “a proven correlation between work that wins creative awards and work that is exceptionally effective.”

Top agencies for creativity 2014

                                                Points     2013    2012

1. Dentsu Tokyo                         552        11=        8

2. adam&eve DDB London        519        69        259

3. Leo Burnett Sao Paulo           436        10        329        

4. Almap BBDO Sao Paulo        418         3           11

5. BBDO New York                     392        11           2

6. Impact BBDO Dubai               382        74         51=

7. Leo Burnett Sydney                375         8          58

8. Forsman+Bodenfors               355        21        10

9. Y&R Beijing                             326        157        –

10. Memac Ogilvy Dubai             326        22        59

11. BBDO Proximity Singapore    289        41        216

12. AMV BBDO London               283        29        4

13= Colenso BBDO Auckland      265         4        1

13= Publicis Conseil Paris            265        120     51=

15. Lowe Lola Madrid                   248        –        708=

16. McCann Mumbai                    243        38        195

17= Hakuhodo Tokyo                   239        50        33

17= BBDO Proximity KL              239        228        708=

17= Ogilvy & Mather Paris           239        7           47

20= Heimat Berlin                        225        104        31

20= Leo Burnett Beirut                 225        28        6

Top countries for creativity 2014

                          Points   2013   2012 rank    

1. USA               4436        1        1

2. UK                  2905        3        4

3. Brazil              2434        4    &nb
sp;   5

4. France            2354        7        6

5. Australia         2217        2        4

6. UAE                1942        6        7

7. Germany         1870        5        2

8. Japan              1564      12       11

9. India                1440      15       13

10. Spain             1105      18       19

11. China             1088      14       18

12. South Africa   1080      13       14

13. Canada            986        8        9

14. New Zealand    970       9        10

15. Malaysia           930       23      17

16. Sweden            861       11        8

17. Argentina          839       17       16

18. Netherlands      796       26        21

19. Singapore         736       10        12

20. Denmark           561       29        26

The top networks 2014

                                         Points     2013  2012 rank

1. BBDO                            3868        2        1

2. Ogilvy                            3344        1        2

3. DDB                               2814        3        3

4. Leo Burnett                    2586        4        3

5. Y&R                               1980        5        5

6. TBWA                             1286        8        6

7. Publicis                           1178        7        9

8. McCann                          1177        6        12

9. JWT                                1094        9        7

10. Lowe                             1036        10      11

11. Grey                               944

12. Dentsu                           843

13. Saatchi & Saatchi          841

14. FCB                               616

The ‘micro groups’

15. Wieden + Kennedy        496

16. Jung von Matt                317

17. Grupo ABC                    300

18. Hakuhodo                      297

19. Cheil                              283

20. Droga5                           246

21. Geometry Global           198

22. Sid Lee                          196

23. R/GA                              187

24. M&C Saatchi                  173                

25. VML                                161        

Top media agency groups

      &nbsp
;                                     Points    2013

1. Starcom Mediavest            374        1

2. PHD                                   324        7

3. OMD                                  172        2

4. Mindshare                          164        4

5. UM                                      96         6

6. Zenith Optimedia                 75        –

7. MEC                                     68        –

8. Mediacom                            47        –

9. Initiative                               46        8

10. Havas Media                      33        –

Top holding companies

Omnicom           8682        

WPP                   7923    

Publicis               5293

Interpublic           3391

Dentsu                  905

Havas                   834