Super Bowl countdown: Dove celebrates men’s #RealStrength in a spot via The Marketing Arm

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Screen Shot 2015-01-22 at 10.04.52 am.jpgDove has launched a new Super Bowl spot celebrating men’s #RealStrength via The Marketing Arm and produced by LA-based Stun Creative.

90% of men around the world say that their caring side is part of their masculinity and strength. Let’s acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.

Brand: Dove Men + Care

Agency:  The Marketing Arm

President: Tom Meyer

Creative Director: Marc Gilbar

Agency Producer & Account Director: Meg Quinn

Agency Producer: Ben Greenberg

Production Company: Stun Creative

Executive Producers: Mark Feldstein and Brad Roth

Head of Production: Jared Christensen

Line Producer: Richard Sven Shelgren

Director: Rob Meltzer

DP: Eric Haase

Editor: Rob Meltzer and Dayne Tanokia

Music: Extreme Music

Composers:

Rhian Sheehan, APRA,

Tony Morley, PRS

Rachel Wood, PRS