A.S. Colour launches 45 second sale in a new direct marketing campaign via FCB New Zealand

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New Zealand apparel chain A.S. Colour recently launched a direct marketing campaign via FCB NZ, where it ran an instore sale that lasted as long as one of its radio ads.

Previously most of A.S. Colour’s customers only bought the blank tee-shirts and the apparel chain needed to get customers to spend more time instore to discover the other products.

The campaign was a success with A.S. having their best weekend sale ever with sales increasing up to 20% with non-t-shirt item sales up 10%.